Video interaction with a mobile device and a video device

ABSTRACT

Interactive material is delivered at least partly wirelessly to a mobile device in the vicinity of a video device on which video content is being displayed, the interactive material being related to the video content.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation (and claims the benefit of priorityunder 35 USC 120) of U.S. application Ser. No. 09/950,321, filed on Sep.10, 2001, which claims the benefit U.S. patent application No.60/231,285, filed on Sep. 8, 2000, both of which are incorporated hereinby reference.

BACKGROUND

This invention relates to video interaction.

One rudimentary level of television interaction, for example,—isachieved with a simple remote controller, which enables local control ofthe channel, volume, picture quality, and other aspects of thetelevision presentation.

A variety of schemes also have been proposed to enable a user tointeract more actively with the television program content.

SUMMARY

In the invention, the user is provided a significantly enhancedinteractive capability by establishing a second parallel channel ofinteractivity on a personal digital assistant or similar device.

In general, in one aspect, the invention features a method that includesdelivering interactive material at least partly wirelessly to a mobiledevice in the vicinity of a video device on which video content is beingdisplayed, the interactive material being related to the video content.

Implementations of the invention include one or more of the followingfeatures. The interactive material is presented to a user in timesynchronization with the video content. The interactive materialincludes an element (e.g., a displayed icon) for receiving input fromthe user. A tag is generated representative of a user's interest in anitem of interactive material. The tag may be generated by capturing atime and a channel of video content, or by sending a query from themobile device to a server at the time when a user indicates an interestin an item of interactive material, or by a server in response to aquery from the mobile device. Or the server may broadcast tags that aredynamically synchronized with the video content. The interactivematerial includes information that includes at least one of thefollowing: text, images, video, audio. The interactive material isreceived wirelessly at the mobile device. The video device comprises atelevision or video player. The interactive material supplements thevideo content. The mobile device comprises at least one of thefollowing: a remote controller, a personal digital assistant, or amobile telephone. At least some of the interactive material is deliveredbased on preference information associated with a viewer of the videocontent. In general, in another aspect, the invention features a methodthat includes receiving interactive material at least partly wirelesslyat a mobile device in the vicinity of a video device on which videocontent is being displayed, the interactive material being related tothe video content.

In general, in another aspect, the invention features a method thatincludes creating interactive material that is adapted to be deliveredto or received at a mobile device in the vicinity of a video device onwhich video content is being displayed, the interactive material beingcreated to be related to the video content.

In general, in another aspect, the invention features apparatus thatincludes a mobile device including software configured to cause themobile device to present interactive material in the vicinity of a videodevice on which video content is being displayed, the interactivematerial being related to the video content. In implementations of theinvention, the mobile device may include a display screen, a userinput/output facility, and a wireless communication facility. The mobiledevice may be a personal digital assistant, a telephone, or a remotecontroller.

In general, in another aspect, the invention features apparatus thatincludes a server including software configured to deliver interactivematerial at least partly wirelessly to a mobile device in the vicinityof a video device on which video content is being displayed, theinteractive material being related to the video content.

In general, in another aspect, the invention features a storage mediumbearing software adapted to configure a device to receive interactivematerial at least partly wirelessly at a mobile device in the vicinityof a video device on which video content is being displayed, theinteractive material being related to the video content.

In general, in another aspect, the invention features a storage mediumbearing software adapted to configure a device to deliver interactivematerial at a mobile device in the vicinity of a video device on whichvideo content is being displayed, the interactive material being relatedto the video content.

In general, in another aspect, the invention features a method thatincludes receiving at a server an identification of video content,identifying interactivity material related to the video content, andenabling a user to interact with the interactivity material inconnection with viewing of the video content. In implementations of theinvention, the user is enabled to indicate interactivity material ofinterest to him, tags are generated in response to indications of theuser of material that interests him, the material of interest isprovided to the user at a later time based on the tags, and theinteractivity material is presented to the user synchronously with therelated video content.

Among the advantages of the invention are one or more of the following:

Instead of requiring modifications to the video content broadcast streamor demanding that a user purchase additional equipment the inventionworks with existing video systems and a user's handheld device,requiring only an Internet connection.

The invention incorporates an intuitive, aesthetic interface that allowsa user simply to tap on the screen of his handheld when TV content ofinterest appears on the TV screen.

For the content provider, all that is required is to provide theinformation necessary for the interactive links on their own servers.

The invention allows PDA and mobile phone users to expand their TVviewing experience by letting them “grab” subjects or individual itemsin TV programs or commercials to expand the viewing experience andgather further information on content of interest. The inventionresolves the design battle for screen real estate by allowing theenhanced television experience to occur in the palm of the hand, ratherthan on the television set. The invention avoids interrupting theviewing experience, which is protected because the user is not requiredto deal immediately with the grabbed content.

The invention enhances television commercials, allowing users to acquireadditional information as well as purchase goods. Advertisers can offerusers targeted promotions as well as gain instant feedback about theeffectiveness of their advertising.

The invention enables a user's mobile device to act also as a universalremote control for the user's television and entertainment system. Themobile device can also display functions of an Electronic ProgrammingGuide (EPG), give specifically targeted promotions for programming, andoffer easily accessed program schedules, all within the same device thatprovides the content enhancements.

Given user permissions, the mobile device can organize content “grabbed”by the user so that content is hierarchically displayed according to auser's pre-set interests. Advertisers can use this information to offeruser-targeted promotions. The system can also allow filtering tostreamline the display based on the user's preferences. For instance, ahockey fan viewing enhanced sports content from a news broadcast may notwant to see further information on the day's tennis match. He can sethis profile to indicate this.

Other advantages and features will become apparent from the followingdescription and from the claims.

DESCRIPTION

FIGS. 1 through 23 show user interface screens.

FIG. 24 is a block diagram.

As shown in FIG. 24, a user's experience in viewing and using videocontent on a video device 10 can be enhanced by enabling the user 12 tointeract with a mobile device 14 (such as an advanced remote controller)that is synchronized with the video content, for example, by indicatingother content that may be of interest to the user. As the user views thevideo content, he may be prompted periodically, e.g., by a “hot” icon 16on a display 18 of the mobile device or in some other way, of anopportunity for interactivity that coincides with or is related to thevideo content.

The viewer may indicate an interest in the available interactivity by,for example, invoking the icon, which triggers the generation of a tag20. The tag may be stored in the local memory 22 of the mobile device 14and/or provided in some way to a remote server 24. The tags enable theserver to provide the interactivity to the user either immediately or atsome later time or in some other way.

Tagging can occur in any of at least the following four ways:

1. The tag can be a timestamp that captures the time (using a systemclock on the mobile device) and the channel of video content that isbeing viewed at that time. The time and channel identity can together becalled the “coordinates”. When the coordinates 23 are sent to a remoteserver 24, the server can retrieve interactivity information andfunctions 26 corresponding the coordinates and can return theinformation or provide the functions to the mobile device.

2. The tag can be in the form of a query 26 sent to the server at theexact time that the user indicates interest by invoking the icon. Theserver responds with the corresponding information or functions, whichare then stored in the remote device for use in interacting with theuser.

3. The tagging can be done by server in response to the mobile devicequerying the server at the exact time of the viewer's indicatedinterest. The server may generate the tag including embedded links 28and return it to the mobile device, where it is stored. Later, byclicking on a displayed version of this tag and on displayed versions ofthe embedded links, the user can access the server to retrieve theinteractivity information or functions.

4. Alternatively, the server may constantly broadcast a changing set oftags that are dynamically synchronized to the changing video contentbeing viewed by the user. The mobile device displays the tags as theyare received. When the user sees something of interest, he invokes thecurrently displayed tag, which corresponds to the current video content.The tag holds embedded links and the user can then access interactivityinformation or functions that correspond to the links.

The tagging methods allow the user to access and retrieve additionalinformation and functions synchronously or asynchronously to thechanging stream of video content. For example, the additionalinformation or functions could involve (a) additional news thatsupplements news contained in the video content, (b) e-commerceopportunities, (c) web pages on the Internet, (d) participation innewsgroups, (e) an opportunity to ask questions, (e) setting the mobiledevice to perform some action such as recording future video content or(f) any other information, action or transaction that the host of theremote server 24 chooses to make available.

The mobile device 14 may be powered by a battery 30 and include aninput/output capability 32, such as a touch screen, a keypad, or amicrophone to receive voice. A wireless access capability 34 may beincluded to provide for wireless access to the video device both tocontrol the video device (much as a conventional remote controller woulddo) or to display information on the video device. A second wirelessaccess capability 36 provides wireless access to the Internet or otherwide area network to carry the tags, queries, coordinates, andinteractivity information and functions. (In some cases, wireless access34 to the video device will be sufficient to provide the functions ofwireless capability 36 if the video device has the ability tocommunicate through the network 40.)

The mobile device runs software 42 that is configured to perform thefollowing functions: (1) provide secure networking capability to accessthe server 24 through the network 40, (2) display text and images, andperform sound and video, (3) tag information as explained earlier, and(4) store information as explained earlier.

The interactivity information and functions, which can together becalled the “interaction content” 46, are created by an interactioncontent creator using content creation software 44, and then loaded intothe server for use at run time. The content creator develops theinteraction content based on the video content on various channels ofthe video feed 60 that are known to the creator in advance of the feedbeing delivered to the user's video device. Each item of interactioncontent may be related to one or more segment of video content and maybe associated with that segment as part of the content creation.

The content creation software provides the following functions: (1) agraphical user interface that enables the content creator to authorinformation and functions that are to be synchronized to video contentthat will be conveyed to the user, (2) a tag generation function thatenables the creator to build tags that include audio, video, text, andimages, (3) a function that enables a content creator to build icons andinteractivity information and functions, (4) the testing of software tovalidate links, and (5) staging software to mount finished interactivitycontent to the staging server 24. The interaction content is loaded intothe interactivity information and functions 26 stored at the server. Atthe same time, a table or map 29 that associates video content segmentswith related interaction segments can be loaded into the server.

The server runs server staging software 50 that (1) manages and hostsinteractivity content 46 created using the content creation software,(2) affords networking capability to manage multiple simultaneousrequests from mobile devices, (3) manages preference and personalizationinformation 52 that customizes the interactivity content to the user,(4) builds reports on usage to enable feedback for advertising andmarketing purposes, and (5) enables creation and recording of e-commercetransactions. At run-time, the server can use tags generated by userinteraction with the mobile device indicating the video content beingviewed to identify and serve related interaction content, based onassociations stored in the map 29. The server can also base theinteraction content on the more general preference and personalizationinformation 52.

Referring in more detail to the mobile device, the wireless capability34, 36 could use any of a wide variety of protocols including PCS,cellular, Bluetooth, 802.11, WiFi, Infrared, or alternative technology.The mobile device could be able to connect to and control the video feed60 that drives the video device, for example, in the way that auniversal remote controller controls a television, VCR, settop box, orother video device. The mobile device must also simultaneously connectto the network 44.

The mobile device could be, for example, a wireless-enabled PDA such asa Compaq iPaq or Palm Pilot or an advanced functionality remotecontroller of the kind that includes a color LCD screen, an infraredlink to control the television, VCR, settop box, or other video device,and an 802.11b card to connect to a local area network to providesaccess to the Internet.

In one example of the use of the system, a user watching a televisionwould also see a video or still picture on the screen of his remotecontroller that is serving as the mobile device. The video or stillpicture (which may be thought of as a mobile feed 62 that is separatefrom the video feed) changes continually (as arranged by the contentcreator) to correspond to the video content carried on the video feed.

If the user changes the channel of the video feed using the remotecontroller, the mobile feed is automatically changed by the server tothe new channel. The information and functions on the remote controllerare updated in real-time over the network and are synchronized with thevideo feed by the server.

From time to time, the mobile feed displayed on the remote controllerwill display a “hot” icon to prompt the user that interactivity isavailable. The interactivity opportunity is predetermined by the contentauthor of the mobile feed. If the video content on the video feed piquesthe user's interest at the time of the prompting, the user can tap thehot icon on the screen (or invoke the interactivity opportunity by voicecommand or keyboard), which tags the content. From a user interfaceperspective, when the user tags the content, the hot icon moves from themobile feed window to a folder or area where it is stored for lateraccess. The stored icon then represents the link that the user can laterclick to access interactivity information or functions that the authorof the tag has created. The user can access, save, store and send theinformation or function. The author of the tag can determine whether theuser can edit the information or function. The user may choose to accessthe tagged information on the mobile device or may send it to anotherdevice such as a computer, television or other device that has a screenand input/output capability. The interactivity content is portable andmay be sent to other people and other devices.

To enable the synchronization of content between the video feed and themobile feed, the mobile device is able to identify the channel of thevideo feed is on and report the channel to the server. If the mobiledevice is one that has remote controller functionality, then when theuser changes channel, the channel identity is automatically known to thecontroller and can be reported to the server.

Alternatively, the user may specifically enter the number of the channelinto the mobile device at the time he changes channels, or thetelevision, settop box, or VCR may send the current channel informationto the mobile device at the time the user changes the channel. Bydetermining the channel information, the mobile device can provideinformation to the server necessary to synchronize the mobile feed withthe video feed.

The content creation software may be similar to a simple version ofwebsite development software.

The mobile feed controls the synchronization of the video feed with theinformation that the mobile device retrieves. Sometimes, the mobile feedcan provide ancillary information to augment or complement the videofeed. The content creation software also provides tools to embed in themobile feed hot icons to indicate interactivity. It also has a module tocreate the links and to build the tags and information that are stagedon the server and will be viewed on either the mobile device or otherend user device.

The server stages the mobile feed and the embedded links The contentcreator uses available software to create both the mobile feed and theembedded information which the user accesses when the user tags thecontent. The mobile feed may be text, a picture or even full video.

The source of the video feed and the source of the mobile feed can belocated in one place or in two different places

An example of a user interface that could be provided to a user of amobile device is illustrated in FIGS. 1 through 23. During a televisionshow, the PDA may display images or information that relate directly orindirectly to what is being shown on the television program.

The user can bookmark or flag (i.e., tag) pieces of information thatcome from the mobile feed as he sees them on the PDA. Items that arebookmarked or flagged can be retrieved later from the server at a timeconvenient to the user.

For example, if the user sees a short clip of a program, such as abaseball game, on the television, he can indicate through the PDAinterface that he wishes to bookmark the program. Later he can retrieveadditional information about the program from the server.

In general, the invention enables a user to work with a second parallelsynchronized source of information and interaction while watching atelevision show, to identify items of interest that are displayed on thePDA, and to later retrieve or take some other action with respect to theitems of interest.

FIG. 1 shows the channel and volume controls on the left side that wouldbe used for remote control of the television. The current channel is MTVNews, channel 082.

FIG. 2 shows a banner related to “The Source Hip-Hop Music Awards” whichis associated with a related segment being shown on the television. Ifthe user is interested in bookmarking this item, he presses on the placewhere the down arrow is shown and his request is transmitted to theserver for storage.

On FIG. 3, a different banner is shown and the user again has theopportunity to bookmark the item by pressing the down arrow.

On the next screen, FIG. 4, an icon associated with the banner thatappeared on FIG. 3 is shown in the bottom half of the screen indicatingthat the user has bookmarked this item.

On FIG. 7, the user has pressed the nine button icon in the upper leftcorner, indicating a desire to enter information on a numeric keypad andthe buttons of the icon have turned black.

In FIGS. 8, 9, and 10, the keyboard is scrolled from left to right ontothe screen. In FIGS. 11, 12, and 13, the user has pressed 043 to changethe channel to CNN Headline Sports. The information is sent to theInternet server, which then changes the program material that is beingtransmitted to the user's television. The banner for that program isthen displayed on the top of the screen.

In FIG. 15, the user sees a banner for the NASCAR Brickyard 400 programand has the opportunity to press a large down arrow to bookmark it or topress a small down arrow that is labeled ticker.

In FIG. 16, the NASCAR icon has been added to the bookmarked items.

In FIG. 17, the banner has changed to the Senior Burnet Classic inaccordance with a short item being shown at the same time on thetelevision. As before, the user has the chance to add this to hisbookmarked set at the bottom half of the screen.

In FIG. 18, the Major League Baseball scores are shown. In FIG. 19, theuser has highlighted the score of the Brewers-Dodgers game and added itto the bookmarked items.

In FIG. 21, the user is shown information about the Brickyard 400 race,including the three leading contenders. The user is given the chance toview the race or scores or to buy stuff

On FIG. 22, the user has pressed the item the RACE and is shown fourthumbnails of race pictures.

By pressing on the lower left-hand picture, the user is shown anenlarged image on FIG. 23 together with a text caption.

The ticker arrow allows the user to scroll through an entire sequence ofdifferent short clips, just as, for example, the television maybroadcast a series of short clips of baseball games. Because theInternet server has personalization information about the user on theserver, the ticker can be altered to suit the user's tastes so that whenhe presses the ticker arrow, he sees a sequence of short clips that areinterest to him.

Any icon that has been generated as a result of bookmarking can beinvoked at any time by the user by simply pressing that icon. Then theInternet server will serve images, video, or information related to thaticon.

Other implementations are within the scope of the following claims.

1-34. (canceled)
 35. A method comprising: while primary video content isbeing presented through a first communication channel on a primary videodevice, on a handheld wireless device, displaying information describingvideo content available for viewing on the primary video device, theinformation received through a second communication channel; and inresponse to user input, displaying and storing a graphical elementrepresenting the information.
 36. The method of claim 35 comprisingdisplaying second information describing second video content availablefor viewing on the primary video device, the second information receivedthrough the second communication channel.
 37. The method of claim 35comprising displaying information on the handheld wireless devicerelated to the primary video content displayed on the primary videodevice.
 38. The method of claim 35 in which the information describingvideo content available for viewing is displayed in response to userinput.
 39. The method of claim 38 in which the user input comprises aninvocation of the graphical element.
 40. The method of claim 35comprising receiving the information describing video content from anInternet server.
 41. The method of claim 35 comprising displaying agraphical element representing interactivity material.
 42. The method ofclaim 35 in which the information describing video content includes animage.
 43. The method of claim 42 in which the image comprises athumbnail image.
 44. The method of claim 35 in which the informationdescribing video content includes video.
 45. The method of claim 35 inwhich the information describing video content includes text.
 46. Themethod of claim 35 in which the user input comprises a selection of achannel.
 47. The method of claim 35 in which the information describingvideo content is provided by an electronic program guide.
 48. The methodof claim 35 comprising accepting a choice by the user of displaying, onthe primary video device, the video content available for viewing. 49.The method of claim 35 comprising generating a tag representative of theinformation represented by the graphical element.
 50. The method ofclaim 49 in which the tag is generated by capturing a time and a channelof video content.
 51. The method of claim 49 in which the tag isgenerated by sending a query from the handheld wireless device to aserver in response to user input.
 52. The method of claim 51 in whichinformation or functions corresponding to the query are received fromthe server and stored in the handheld wireless device for use ininteracting with the user.
 53. The method of claim 49 in which the tagis generated by a server in response to a query from the handheldwireless device.
 54. The method of claim 35 in which the informationdescribing video content comprises a promotion.
 55. The method of claim54 in which the promotion is user-targeted.
 56. The method of claim 35in which the information describing video content comprises anadvertisement.
 57. The method of claim 56 in which the advertisement isuser-targeted.
 58. The method of claim 56 in which the informationcomprises an advertisement for video content.
 59. The method of claim 58comprising displaying video content represented by the advertisement.60. The method of claim 58 in which the advertisement for video contentis a television advertisement.
 61. The method of claim 35 comprisingsending, to another user, a reference to the information.
 62. The methodof claim 35 comprising sending, to another mobile device, a reference tothe information.
 63. The method of claim 35 comprising sending, to acomputer, a reference to the information.
 64. The method of claim 35comprising sending, to a video device, a reference to the information.65. The method of claim 35 comprising storing a reference to theinformation.
 66. The method of claim 35 in which the information isdisplayed in a first portion of a display of the handheld wirelessdevice.
 67. The method of claim 66 in which the graphical element isdisplayed in a second portion of the display of the handheld wirelessdevice.
 68. The method of claim 35 in which the graphical element is anicon.
 69. The method of claim 35 in which the graphical element isreceived through the second communication channel.
 70. A methodcomprising: while primary video content is being presented through aprimary communication channel on a video device, on a handheld wirelessdevice, displaying a graphical element representing interactivitymaterial matched with the video program, the interactivity materialreceived through a second communication channel; and in response to userinput, displaying the interactivity material.
 71. The method of claim 70in which the interactivity material is received from another user. 72.The method of claim 70 in which the interactivity material is anadvertisement.
 73. The method of claim 72 in which the advertisement isuser-targeted.
 74. The method of claim 70 in which the interactivitymaterial involves an e-commerce opportunity.
 75. The method of claim 70in which the interactivity material is a promotion.
 76. The method ofclaim 75 in which the promotion is user-targeted.
 77. The method ofclaim 70 in which the user input comprises an invocation of thegraphical element.
 78. The method of claim 70 in which the user inputcomprises a voice command.
 79. The method of claim 70 in which the userinput comprises keyboard input.
 80. The method of claim 70 in which theuser input comprises microphone input.
 81. The method of claim 70comprising, in response to user input, storing a reference to theinteractivity material.
 82. The method of claim 70 comprising, inresponse to user input, retrieving a stored reference to theinteractivity material.
 83. The method of claim 70 comprising, inresponse to user input, sending a reference to the interactivitymaterial to another user.
 84. The method of claim 70 comprising, inresponse to user input, sending a reference to the interactivitymaterial to another device.
 85. The method of claim 70 comprising, inresponse to user input, sending a reference to the interactivitymaterial to a web site.
 86. The method of claim 70 comprising receivingthe interactivity material from another user.
 87. The method of claim 70in which the interactivity material comprises an image.
 88. The methodof claim 70 in which the interactivity material comprises video.
 89. Themethod of claim 70 in which the interactivity material comprises text.90. The method of claim 70 in which the interactivity material comprisesan embedded link.
 91. The method of claim 70 in which the interactivitymaterial is displayed in a first portion of a display of the handheldwireless device.
 92. The method of claim 57 in which the graphicalelement is displayed in a second portion of the display of the handheldwireless device.
 93. The method of claim 70 in which the graphicalelement is an icon.
 94. A method comprising: at a mobile device separatefrom a video device that is presenting first primary video content,communicating, to a server separate from the source of the first primaryvideo content, an identification of the first primary video content,automatically receiving, from the server, and displaying first secondarycontent related to the first video content, directing the video deviceto present second primary video content different from the first primaryvideo content and selected by a user of the mobile device, communicatingan identification of the second primary video content to the server, andautomatically receiving, from the server, and displaying secondsecondary content related to the second primary video content.
 95. Themethod of claim 94 comprising, at the mobile device, while displayingthe second secondary content, displaying an icon corresponding to thefirst secondary content.
 96. The method of claim 94 comprising, at themobile device, in response to a user input, displaying the firstsecondary content and displaying an icon corresponding to the secondsecondary content.
 97. The method of claim 94 comprising, at the mobiledevice, generating an indication of user interest in the first secondarycontent or the second secondary content, and receiving from the serverinformation usable to access interactivity material related to theprimary video content corresponding to the indicated secondary content.98. The method of claim 97 comprising, at the mobile device, receivingthe interactivity material.
 99. The method of claim 97 comprising, atthe mobile device, in response to user input, displaying theinteractivity material.
 100. The method of claim 99 comprising, at themobile device, while displaying the interactivity material, displayingicons corresponding to one or more of the first or second primary videocontent or the first or second secondary content.
 101. The method ofclaim 94 in which the secondary content comprises an electronicprogramming guide.
 102. The method of claim 94 in which the secondarycontent comprises a program schedule.
 103. The method of claim 94 inwhich the secondary content is used to set the mobile device to recordfuture video content.
 104. The method of claim 94 in which the secondarycontent relates directly or indirectly to what is being shown on atelevision program.
 105. The method of claim 104 in which the secondarycontent that relates to what is being shown on a television programcomprises video content.
 106. The method of claim 94 in which thesecondary content comprises ancillary information to complement thevideo feed.
 107. The method of claim 94 in which the secondary contentcomprises an advertisement.
 108. The method of claim 94 in which thesecondary content comprises a targeted promotion.
 109. The method ofclaim 94 in which the secondary content allows a user to purchase goods.110. The method of claim 109 in which the goods are associated with theprimary video content.
 111. The method of claim 94 in which thesecondary content is based on a user profile.
 112. The method of claim94 in which the secondary content comprises content available on a webpage on the Internet.
 113. A method comprising: at a mobile deviceseparate from a video device that is presenting primary video content,communicating, to a server separate from the source of the primary videocontent, an identification of the primary video content, andautomatically receiving, from the server, and displaying an electronicprogramming guide related to the primary video content.
 114. Anapparatus comprising: a mobile device having a first display screen andconfigured to communicate, to a server separate from a second displayscreen, an identification of first primary video content being presentedon the second display screen, automatically receive, from the server,and display on the first display screen first secondary content relatedto the first video content, direct the second display screen to presentsecond primary video content different from the first primary videocontent and selected by a user of the mobile device, communicate anidentification of the second primary video content to the server, andautomatically receive, from the server, and display on the first displayscreen second secondary content related to the second primary videocontent.